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7 Basic Tips How to Create a Successful Architecture Blog
8 Oct 2019
Did you know that architects can blog too? Architects are using blogs for search engine optimization to build relationships with clients. Do not despair by the amount of time spent in learning and crafting a new blog. By psyching up yourself, you’ll soon reap up the benefit of having a potential market base whereby readers can outsource some of your skills.
7 Basic Tips How to Make a Great Architecture Blog
The definition of a successful blog post is one that converts; one that brings you organic traffics and subscribers for decades. Although an audience may share an article be due to its fun nature, it is not the ultimate goal.
Are you feeling uneasy about blogging? Don’t be. Harness the power of writing by researching the best methods online. Alternatively, read these seven essential tips on how to create a successful architecture blog.
Image 1: Creating a successful blog requires a combination of various practices to bring it to fruition
- Get to Know Your Audience
First, identify and understand your target audience. Without a proper understanding of the blog market, it will be like carrying water using a basket — research on the demographic characteristics of your reader.
Questions to consider in your demographic research include: What’s their gender? Where are they situated? Besides, you’ll need to determine the kind of client to go after; will they be prospective clients, current clients, or both.
Understanding the target audience will allow you to narrow down your target market. Moreover, such knowledge acts as a guide in crafting relevant blog content.
Find like-minded people and discuss the main characteristics of your audience. Brainstorming ideas inevitably helps in forming a well-rounded list of the members of your audience.
- Craft an Editorial Calendar
After learning all you can about your audience, establish a Search Engine Optimized editorial calendar.
You can’t always rely on your will power to come up with topics for a blog post. Sooner rather than later, there’ll be inconsistency in your writing.
The best writing schedule is to establish a consistent posting mode that your audience can rely on, for example, a weekly post. Identify the target keywords for each blog post and explore more before writing your desired article.
Are you having trouble coming up with relevant keywords? Use a keyword generating software such as buzz sumo to provides insight into the engagement of a keyword phrase over a stipulated period.
Stay ahead of schedule by outlining three months’ worth of blog topics in your calendar to avoid getting stuck.
- Make Your Content Visually appealing
Did you know the attention span of many internet users is diminishing as time progress? Most blog posts get skimmed over as readers scan the article for relevant information. That is why a picture will always be worth a thousand words.
Make your content appealing by incorporating the use of images and infographics. Your potential employers will want to see examples of some of your successful projects before hiring you.
Whether you are answering a frequently asked question, exploring a new design trend, or writing a case study, add photos to your final work to improve the chances of converting a potential client.
- Develop Attention-Grabbing Headlines
Did you know that over 80% of online readers only read the headlines rather than the content itself? So if they do, they are likely to scan the document instead of analyzing it deeply.
A captivating headline will initially capture the attention of readers, enticing them to read through the article in the hopes of learning something new.
The characteristics of effective headlines include:
- Limiting the title characters to only 70. Soon, the titles might work as ads for future searchers, increasing your ranking in the Search Engine Results Pages (SERPS).
- Phrase titles in the form of question formats to increase people’s curiosity and engagement.
- Narrow down the scope of the post while indicating its benefits such as metrics, sense of value, and time frame for accomplishment.
With a fantastic blog post title, consider 50% of writing an article as done.
- Use Backlinks Effectively and Generously
To become more influential and increase the domain authority (DA) of your blog, you’ll need to be adding relevant links to your post.
By linking to other blogs, you’ll be building your brand with the cost of a few clicks. Furthermore, people tend to remember the site where they first heard of a specific topic. Such practices will be excellent for your blog’s SEO goals.
Remember, a real leader will usually gain power by empowering others first.
- Inform About a Problem or Offer Practicable Help in Solving One
Many of the timeless blogs are offering viable solutions to universal problems, therefore, remaining relevant throughout the ages.
Find an overlooked problem in your niche and start working on a sharable solution with other members in your niche.
Instead of focusing on the money, find ways to enrich your readers’ lives and see your blog grow exponentially.
- Incorporate Part of Your Personal Back Story in Some of the Posts
By being open, honest, and more detailed in the shared story, you’ll be connecting to your readers on a personal level. You will not only find more people willing to read and share the piece but also to bookmark it for a later review.
Final Words
There are plenty of other simple motivation strategies that can help in crafting successful and evergreen content.
However, combining these seven essential creative tips will envision a strong foundation for a successful career as an architecture blogger.
Comments for this guide to making a successful architecture blog post are welcome.
Scottish Architecture
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